First Single: “Sound the Alarm”


The first single from “Popular Demand” is “Sound the Alarm,” for which they also put out a video. If you recall, I criticized ISWHAT?! and their hip-hop hooks. Let this track stand as the perfect example of the right way to do it. The shit is infectious.

Guilty Simpson looks a little stiff, no? Big guys gotta be comfortable in their own body or else they just make everyone around them uncomfortable. Otherwise, I thought it was a solid hip-hop video, if not groundbreaking–but I would advise against watching this if you liked the video, it sort of detracts from the “realism.”

The 12″ single also includes the track “About Me” (off the Pressure mixtape) and the B-Side is “Say Something” off of the new LP.


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